Hi! I’m Zhirou Li. A graphic designer based in Beijing. Let’s create some work together :)

CONTACT︎︎︎

Say hello at zhirouli63@gmail.com or find me on LinkedIn. Let’s get in touch :)


Threads of Transformation

︎︎︎ Editorial Design
︎︎︎ Poster Series

“Threads of Transformation: Gender Deconstruction and the Japanese Fashion Revolution” explores the far-reaching impact of five Japanese designers challenging traditional gender norms through visionary creations. It reveals the interconnectedness between style, identity, and social progress, sparking conversations around themes of gender equality, self-acceptance, and cultural transformation. 

Awards:
“NewOne Awards 2023” Merit Awards
“Graphis New Talent Awards 2024 ” Honorable Mention

︎︎︎8 x 11.375 in
︎︎︎Open-spine binding
︎︎︎ Debossing on the cover

Open-spine binding and the Japanese fashion for deconstruction share an ethos of embracing the raw beauty of deconstruction that celebrates imperfection and an unconventional aesthetic.
Selected Spreads︎︎︎

The editorial structure introduces five influential designers in Japan and their understanding of fashion, along with their impactful designs. This book extensively utilizes full-bleed images to showcase the clothes, allowing the audience to better appreciate the garments. It provides an experience to flipping through a photo book while gaining a deeper understanding of this fashion style through the accompanying text.
Posters︎︎︎
In order to better display the keyword fashion, I chose to print the poster on fabric. This gives the poster a unique texture and feeling, making it more tactile and visually appealing. The use of fabric highlights the innovation of fashion and better caters to the five pioneer brands in the book.
Full Spreads︎︎︎