Westedge Design Fair
︎︎︎ Art Direction︎︎︎ Brand Identity
︎︎︎ Collaterals Design
︎︎︎ Spatial Design
The Westedge Design Fair, held annually in Los Angeles, California, is a premier event showcasing the latest furniture trends and innovations. This fair brings together renowned designers, architects, and creatives from around the world to inspire and shape the future of design. I re-given the key words of this design fair as “Endearing, Eco-friendly and Eased.” The purpose is to let people feel the warmth and comfort of home when participating in the exhibition.
The clean silhouettes in the posters instantly capture and convey the subject’s essence, directing the viewer’s attention to the message. Also the wood frame can better convey the core of the furnitures.
I crafted a unique billboard featuring environmentally friendly solid wood boards and vinyl cut. The primary objective is to showcase the essence of "furniture."
Collaterals︎︎︎
Spatial︎︎︎
“From Fabric to Form” Exhibition
The hypothetical exhibition for the design fair is titled "From Fabric to Form," aiming to make textile art more accessible to a broader audience. In this exhibition, digital methods are ingeniously employed to express the intricate techniques of weaving, including the interlacing structure and pattern formation, among others. Through this innovative approach, visitors can gain a deeper understanding of the artistry and craftsmanship behind woven textiles.
