Olens
︎︎︎ Packaging︎︎︎ Brand Identity
Olens is a Korean brand specializing in high-quality, innovative contact lenses for vision correction and enhancement of natural eye color. Due to my love for the fashion and cosmetics industry and my use of this product, I chose to redesign the brand’s packaging and image. Stand out from the competition by using bright and bold colors combined with geometric shapes to allow people to choose packaging that matches their personality.
The bold font of the new logo is designed to inspire people to make bold decisions in dressing up their eyes when they encounter Olens.
Product Renderings︎︎︎
The graphic on the packaging takes inspiration from the silhouette of a contact lens, reminiscent of curves in the world of optics. Bold colors allow one to step into a world of vibrant expression. Each package is a celebration of individuality, with bold hues blending to create a powerful visual experience.
Photography︎︎︎
The art direction of the photography is focused on the color and some details of the packaging.